Foxy Internet Marketing

So you’ve got the perfect product. Maybe it’s an all-in-one toaster, omelet fryer, and coffee maker. Or a telephone that auto-dials contacts at pre-programmed times, making that Saturday afternoon phone call to mom easier to remember. How about a toilet paper dispenser that automatically re-orders toilet paper from your local supermarket when the roll gets low? Regardless of your product is, one thing is certain: you will need to identify the consumer or consumers most likely to purchase it. When brainstorming to come up with your target consumer, designing a flowchart linking potential consumers to the product will, no doubt, be useful. Mind Maps are an effective and creative way to design product-to-consumer flowcharts, and they can help facilitate the brainstorming process surrounding identifying your target buyer.

Using Mind Mapping to Put Together a Product-to-Consumer Flow Chart

Mind Mapping is a means of depicting information, or “mapping out” ideas using words, images, colors, and other visual representations. Information constructed in this manner is thought to stimulate the brain’s natural learning functionality, because it makes use of several learning pathways, not just one. With Mind Maps, the brain can process not only words, but colors and images as well. This engages multiple areas of the brain, allowing thoughts to flow more easily and intuitively.¹ Mind Maps are, therefore, a natural choice for brainstorming to create marketing flowcharts that help identify buyers.

The first step in creating a product-to-consumer flow chart is to represent the product as the central topic of the Mind Map. This image should be located in the center of the map. Next, the main uses or functions of the product should be attached to the central image, and listed on “branches” flowing from the image. Any product sub-uses that you feel are important to note should be listed next, and attached to the “branches” on “child-branches”. Lastly, decide what groups are most likely to benefit from the uses or functions your product offers, and attach them to the uses/functions using more “child branches”. The attached Mind Map depicts a flow-chart connecting the a product called the “Video Game Cell Phone” to its potential consumer(s) in the manner described above.

Identifying Consumer Target Groups From the Mind Mapped Flow-Chart

As the Mind Map shows, consumers 18-24 are most likely to benefit from all four of the listed uses/functions. Therefore, you may decide that 18-24 year olds are your most likely target base for the product. However, 25-34 year olds appear to likely benefit from three of the four uses your product offers, making those in this age group good targets of your product as well. A marketing campaign focused on consumers age 18-34 thus emerges as the strategy most profitable to pursue. Though simplistic in nature, the attached Mind Map shows how instrumental it can be in the initial brainstorming process for identifying the target consumer. By organizing initial brainstorming ideas in the manner described, marketers can save time and money when deciding where to put the emphasis for a marketing campaign.

Business men and women around the globe have found that there are a lot of business uses of social media including Youtube. You do not need to be a rocket scientist to figure out how this is done. Below we take a look at some of the most commonly found ones.

Most people are familiar with the website Youtube. This is a great place for a business owner  to market what they have to offer others. There are a few people that have even written books  on how to start doing this.

One thing that a person can do with Youtube is to upload videos that act as infomercials on  the products or services that they are promoting. There are infomercials on many different things these days.

Other business uses of Youtube can be displayed in the manner of demonstrations that show  people what service it is that you provide. It can be done in the way of a lecture or a  slideshow. Many musicians and artists are among the users of Youtube for promoting their  things.

There are a great number of people that are very popular on Youtube. What this means is that they have a lot of people that watch the videos that they have made and displayed there.

In order to do this you need a few things. A website is essential, a video or two that is on Youtube, and an Adsense account. This is a free advertising account that Goodle offers people.

The best part of this is that it costs very little money for the person embarking on this  kind of a business venture. The most expensive part is the website, which also can be done ink an economical way if you look around. Perhaps you know how to do this on your own, if so it will cost you even less.

Business uses of Youtube can be found all over the internet in articles, forums and a wide array of other places. Look at some of this and you will soon see that there are a lot of profits that can be made by doing this.

Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.

Article marketing has been used by professionals for nearly as long as mass print has been available. In paper-print form (as opposed to online forms), article marketing is utilized commonly by business owners as a means of obtaining free press space. A local business provides useful content to the newspaper for free, and in return the newspaper prints the business’ contact information with the article. For newspapers and other traditional media are expected to present content on limited budgets, this arrangement is generally advantageous for all parties involved.

For instance, an accounting firm may market itself by writing an article entitled “The Top 10 Ways to Avoid Being Audited” and offering it to the local newspapers several weeks prior to tax season. Analogously,a roofing company may offer radio stations a concise article entitled “How to Avoid Ice Damage to Your Roof this Winter” shortly before the winter season.One of the greatest benefits of affiliate marketing is that your efforts are almost guaranteed to create residual income. Affiliate marketing presents benefits for both merchants and website owners. The potential earnings for everyone involved are virtually unlimited.

With the rise of e-commerce and internet marketing, article marketing has made a move to the online world as well. As in traditional forms of media, online article marketing has served the dual role of providing publishers with what amounts to free content, and advertisers with similarly free advertising.

The human body is over 70% water, touching on virtually all of our bodily functions. It regulates temperature, and also dissolves and rids your body of various impurities and toxins.Nothing else cleans and hydrates your body like pure spring water. It is the most vital fluid you drink.

Water that flows to the surface from a spring is considered natural spring water. Natural spring water maintains each of its minerals. Bottled spring water is better suited for human hydration needs, and that is important for your good health. Such water is free of the impurities, flavors, sugar, salt, and toxins found in most water.

This has led to the biggest new industry– bottled water. The first 2 pages of a Google search on bottled water, lists many websites for water from any pure spring in the USA, each claiming to be the purest and best tasting. This then leads to the newest and most popular way to get your brand, logo and slogan into the marketplace. It’s bottled natural spring water, showing your company’s logo or trade mark on custom made labels. The term for this type of marketing is called private labeling.

Custom bottled water is now available as an advertising and marketing device on many websites. it’s a clever, affordable way to market your company name, logo, or message to your customers. There is always something new and creative in marketing, and custom labeled bottled waters, or sparkling waters, is very innovative especially with the new health fad of always carrying drinking water with you. Sparkling waters can also be flavored with aromas.

Proactive public relations teams everywhere are thinking of all kinds of ways to capitalize on this trend. A creative PR consultant should take a very long time to run out of ideas. Politics, business, charities, churches, sports, and even family events are just a few of the possible venues for this new PR tool.

An increasingly popular form of branding I discovered is private label bottled water for wedding guests. Custom labels can be made for weddings, cocktail parties, engagement parties and outdoor events, all with private labels with the name of the bride and groom, the wedding date, etc.The label can even match the napkins and other items commonly ordered for weddings. You can even make private labels– instantly and for free– at freelabelmaker.

I guess you could even use this method to announce the birth of your first child– private label bottled water named after the baby. I am sure, given enough time, I can think of thousands of additional ways to promote private labeled bottled water, but I am sure you already get the idea .

The current recession is causing a definite shift in consumer behaviour. Throughout the boom of the last few years, we have seen very small business adequately competing with the bigger brands. Many of these websites have gone local to global in a very short space of time, thanks to their prices. People were willing to buy products and services from a company or website they’d never heard of, if the price was lower. Things have changed however and hundreds of website companies are going under, the fall out of which is a growing lack of customer confidence. What this means is that people are going back to preferring known and recognisable brands, even if it means spending a little more.

Yet at the same time job insecurity and redundancy are causing more and more people to consider starting up their own business and becoming self-employed. But even in the recession, web business is booming, Barclays showed that even in the credit crunch 98,000 new business popped up over only a three month period. It can be a thankless route to success. Around the same number of businesses failed during that period too!

I think that underestimating your companies branding is as detrimental as not having a website at all. When a customer hits your website, what does your logo say about your business. This is how you are judged by those who keep your business afloat, the people logging in everyday to buy your goods, that see you as a logo and that logo is critical to the process. But it’s so often the case that startup owners put off paying professional logo design in the initial stages. It seams to be a matter of “Lets wait and see what happens, then we will design something”.Then they design one themselves in photoshop and thinking that looks fine, load it up to the site. Lots of companies merely go for free options such as clipart and templated designs that look cheap and unremarkable.

Brands shouldn’t underestimate the importance of their image. All web business now more than ever, need to look much bigger and much more capable via good marketing, to retain customers and encourage new ones.In times when people are worrying about each and every penny they spend, a brand needs to appear stable and constant. New websites need to appear to be much bigger than they actually are to survive. So, these days online customers are looking back to the bigger brands or at least who they deem to be the big brands. Ultimately, a brand that consumers thinks of as credible and dependable will be the brands that they will recommend to family and friends and so on.

So what this means is. Bankruptcy will hit around half small business very early on in their life, usually within two to three years. Experts agree that one of the main reasons for failure is poorly thought out  and shoddy marketing. A custom logo design helps you create the right image for this marketing to succeed. So do yourself a favour – start looking at some sample logos in your industry and see what the successful ones have in common.  Then get yourself a proper graphic designer to plan and create a great corporate identity that will help you not only stay afloat but truly stand out and succeed.